A chance to win 20 nights free stay at any Ginger property & Flipkart vouchers worth INR 20,000/-
Ginger Hotels, from Roots Corporation - a subsidiary of The Indian Hotels Company Limited (IHCL), today announced the launch of a bloggers outreach program as a part of their online marketing campaign.
The campaign called ‘The Thrifty Drifter’ will invite travel bloggers and reviewers across India to blog about their travel experience across a designated Ginger city and its hotel. To qualify for participation all one needs is an inclination to travel and the ability to translate those experiences into a story. (Active bloggers and travel reviewers could have an added advantage). The campaign is divided into four phases: Registration, Shortlisting, Crowdsourcing and Blogging. This activity is a successor to the launch of a travel blog on the Ginger Hotels website.Two lucky bloggers will be shortlisted on the basis of a story submission. The winners will be assigned a Ginger city and the specific tasks to be performed during their journey. These tasks will be based on the responses gathered by crowdsourcing questions to their fan base. The catch? The bloggers smart backpack will be created by our audience who will select a cart of travel essentials from Flipkart to carry with them along their zesty journey. The thrifty drifter will then select the least expensive cart and promote their smart choices through videos.The quest will take bloggers to explore cultures and regions foreign to them. The two finalists win a 20 night’s free stay at any Ginger property across the country along with vouchers worth INR 20,000/- from Flipkart.Registration for the ‘The Thrifty Drifter’ contest starts on May 4th, 2015.Send in your entries at TheThriftyDrifter@gingerhotels.com
About Ginger Hotels
Indigenously designed and developed by Indian Hotels Company Limited, Ginger Hotels are designed to create a unique ‘space’ that is conducive not only for guest comfort and relaxation but also for their work requirements. Ginger Hotels characterise freshness and are modern, modular and scalable, providing guests with a consistent experience. The hotels have 100 / 150 well-appointed air-conditioned rooms equipped with a 27-inch LCD television with satellite channels, mini-fridge and tea/coffee maker. Other guest facilities at the hotel include a meeting and conference room, net zone, gym, vending machines, digital safe deposit boxes, as well as Wi-Fi connectivity in the public areas and individual rooms.
Source : lifeandtrendz.com
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