Indian restaurant chain Mast Kalandar has launched MK Dabbawala, a delivery only mobile-based service in Bengaluru to cash in on the demand for quick, affordable food by the younger generation.
Currently in beta phase, the service is catering to the city'sKoramangala area. The firm plans to roll this out to other parts of Bengaluru in two-three weeks
There has been a rise in internet-first restaurants, or those operating on a pure delivery based model, which are getting the attention of entrepreneurs and investors alike.
Source : economictimes.indiatimes.com
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